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US FOOTBALL CLEAT

US Sports team reached out for generative design input for their upcoming inline cleat. Since this cleat design will be in the market for a relatively long period of time, I am working on functional geometric textures that follows design direction as well as athletes’ need. The outsole provides enhanced traction and grip for quick footwork.

 
 
Functional Zoning by Thomas Hartlings.   Cleat design by Thomas Hartlings, adidas US Sports Design Director. The design process is very collaborative, I really respect the effort we put, as design team, for this very democratic model.

Functional Zoning by Thomas Hartlings.

Cleat design by Thomas Hartlings, adidas US Sports Design Director. The design process is very collaborative, I really respect the effort we put, as design team, for this very democratic model.

 
As I was researching geometries from nature, this texture under microscope shows the dynamic of this shape.

As I was researching geometries from nature, this texture under microscope shows the dynamic of this shape.


Initial geometric and form study

Generative design exploration

Using Grasshopper for early design exploration

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ADIDAS FREAK GHOST. 2019

ADIZERO SPARK CLEAT. 2019

Cleat Details